The impact that the new normal is having on the global economy is unprecedented. Many companies have repositioned their sales and marketing strategies to place more of a focus on digital marketing.
From Siri, to Google AI, to Alexa – Artificial Intelligence is now striking every aspect of our lives. It is designed and programmed in a way to mimic and think like a human. With data provided as the vast potential of collecting and analysing, artificial intelligence is transforming the digital strategies of many businesses. And with its advancement, it is dominating the digital marketing world.
Here’s how AI is playing out in digital marketing;
Email Marketing
AI helps email marketers reach the right customers at the right time, ensuring that messaging is relevant, engaging, and more likely to convert. It can also allow marketers to better analyse what’s in the messaging, subject lines, and images that suit your brand and give you higher opening rates.
Chatbot
These are designed to simulate human conversation, with the help of predefined texts and sentences. Chatbot enhances customer experience through 24/7 availability. When set up correctly the Bot addresses your prospective clients most common concerns and directs them to a person when needed.
Real Time Tracking
Artificial Intelligence allows real time tracking and helps marketers realise how their posts are performing in an instant. It allows them to identify which posts are booming and which are not. For marketers, it is a good way of testing content and a tool to use for better analysis of your content strategies.
With data marketing, Artificial Intelligence enables data analysis, creates virtual personas, and transforms digital marketing. However, if you want to create a loyal fanbase, you can’t just use a fully automated system. You need to be original and real.
Book your Discovery Call today and we’ll help you be real in handling your business socials.