Defining Your Social Media Goals

Defining Your Social Media Goals

What you want to achieve is directly related to what you set out to accomplish. Having Social media goals is what businesses need to achieve the objectives they want to achieve in their business. What we need are specific objectives for our social media channels, which have clear goals.

Let’s make this easy.

Brand Awareness this covers both Reach and Impressions

*Reachis the number of unique people who see your content.

*Impressions – is the total number of times your content is displayed. 

The most important thing, when it comes to reaching an audience to achieve brand awareness, is proper targeting.

Community Engagement

Engagement is measured by the number of likes, comments, shares, or retweets for each post. In order to increase engagement you need to make it shareable. The first step in writing content that will drive engagement is to write content with value that people want to read, watch, or listen to.


Selecting the right social media marketing goals for your business will improve your ROI and increase business success. An effective way to generate revenue is by using social media to engage with people in a one-on-one platform. Using social media to leverage commission sales that others make on your behalf. A good scenario of this is affiliation and influencers that can utilise their social media channels to sell your products in exchange for a commission.

There’s more ways to define your Social Media goals and it differs on the distinction. If it’s B2B or B2C. Have you defined a strategy for each of your social media goals?

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