Getting new site visitors can be a real struggle as your Instagram profile’s posts get lost in the feed. There are so many different ways to do Instagram ads, which means it can seem hard to know where to begin! Just because you have a lot of different options, doesn’t mean you should try them all – so we created this guide to help you figure out what will work best for your Instagram profile.
This complete guide walks you through our favourite techniques, including some of the new techniques that have just been introduced with our latest tool update. Catch this guide to get your business accounts the attention they deserve!
Image Ads for Compelling Visual Content
If you provide products, the Image ads are best suited for campaigns that can be conveyed in a single image. These images should be done from high-quality photography or design and illustration to make the image be more presentable. It’s also possible to add text to images but just like Facebook, Instagram recommends limiting overlaid text as much as possible for best results.
Story Ads for your Brand
Most users found it while browsing Instagram stories. Engagement is often higher with Stories ads, as the format covers the whole mobile screen and feels much more immersive than in-feed ads. The CTAs are easy to access now because of the “LINK” sticker there’s no need to get 10k followers and have the swipe up link.
Invest in Mobile Friendly Ads with CTAs
Losing great selling opportunities because of mobile unfriendly ads on Instagram?
Time to bring out the calls-to-action in your Instagram ad. Let us help you make your next Instagram ad more impactful and effective. Use “LINK”, “SUPPORT SMALL BUSINESS”, “COUNTDOWN” stickers effectively.
Collaboration with Influencers
A business looking to increase the reach of its advertising campaign without necessarily engaging in the hassle of creating a technical campaign.
The best part? You can engage influencers to create sponsored content by working with small businesses.
When you choose to run an Instagram advertising campaign, find small businesses or bloggers with relevant expertise and sponsor their products. That way, you still drive people back to your original post, but on top of that, you receive professional content created by someone who believes in your product.
The best thing about using Instagram is its photo-sharing nature, but if you want to bring in extra visitors and become a brand that people can’t stop raving about to their friends, you’ll need to use Instagram Ads. With the right tools and techniques you can create posts that get the attention they deserve from new followers – all thanks to Instagram ads.
Book your Discovery Call today and we’ll help you be real in handling your business socials.