You’ve probably heard that visual marketing is hot and you know it works. But what kind of content do you create and how do you create captions that convert?
I love Instagram. It’s a powerful social network that allows you to build your brand and promote your business effectively. But unless you’re using engaging captions, you will never see the potential Instagram has to impact your life and business.
Captivating Headline or Hook
Keep in mind that you should have a grabbing headline to get attention. The first 120 characters matter in your Instagram Caption. This could be a question, a grabbing attention title, or a counterintuitive statement.
eg: Planning to revamp your brand this 2022?,
TAKE YOUR ONLINE PRESENCE TO THE NEXT LEVEL!,
STOP MAKING THESE MISTAKES ON INSTAGRAM
Readable Caption
You’ve probably read your caption over and over again in your Instagram post to ensure it’s clear and relevant for your audience.
Just because a line is short doesn’t mean it needs to be lacking in words that count. Use the reader-appeal of short lines while creating captions. Keep it readable! Use plenty of upper-case text, a mix of white space, emojis where appropriate and embrace hashtags sparingly.
Invest in CTAs
If you want people to read your marketing copy, they need to be able to quickly scan it and see why they should click your CTA. They need to see the benefits right away.
People don’t want to wait for the pain or benefits of your offer – they don’t even want to waste a second having a look around! And they can’t want anything remotely like what you’re offering if they aren’t already on board.
You need to tell them what’s in it for them up-front, with a powerful and specific call-to-action. So choose your target, and then nail those persuasive words that will get clicks before the next blink of an eye!
Eg: Short term: DM me! Double tap if you agree!
Long term: Ready to take action? Click the link in my BIO and let’s build the business of your dreams!
Revamp Hashtags and Mentions
You’re missing out on a lot of followers, new conversations, and engagement with your brand because you don’t have any hashtags or mentions in your title.
It’s time for a change. So how are you going to get noticed? However, there are many reasons why you should go the extra mile and use hashtags and mentions effectively:
For hashtags – they work as a discovery tool, in real life they can help boost your community and even form strong relationships with others online.
For mentions – only a small number of users have this technique down pat. But if you’re posting quality content, don’t be afraid to reach out to influencers and brands.
Enhance Cross-promotion
Missing out on what’s happening? You can literally use your Instagram captions to cross promote your brand’s other socials. Followers love being in the loop or up-to-date with brands on every platform. Stay connected with accounts through social media channels.
It’s clear that the right caption can pack a serious punch, both on and off network. Learning how to write the right captions on Instagram will make you more money, increase your brand reach, and help you earn more fans in the future. With this formula, you can create captions that get you noticed every time.
The Pink Room is a digital marketing agency which helps aesthetic businesses increase sales, visibility and engagement through their unique business strategy. So what are you waiting for? Book your Discovery Call, today!