When is the best time to post on Instagram?

My Latest Obsession: Analysing the Best Time to Post on Instagram

Ohhhhh when DO you post? That’s the question we get most often from our community. It’s true that there’s no “right time” for posting to Instagram. However, it seems that people are becoming more curious about the best times to post on Instagram, so we decided to get to the bottom of it.

It’s no secret Instagram is a visual platform and the best content is most effective in major cities. After analyzing anonymized Instagram content posted by all users in key time zones, factoring in likes, comments, saves, and followers for both posts and accounts, we uncovered the best time to post on Instagram for each city.

Cities: Kuala Lumpur, Manila, Perth, Sydney, Melbourne, Hongkong, Singapore, Taipei, Tokyo, Seoul

10AM/11AM 7PM 8PM 6AM 8AM/ 6PM 5PM 7PM

You may have noticed that Instagram released their reporting and analytics tool for profiles. You’re doing a great job posting, but are you tapping into your metrics to help you understand where and when to post the most important content?

Knowing the best time to post for key cities will give you the edge you need to engage your audience or future customers at the exact time they’re checking Instagram. Being able to pinpoint when your followers are most active will give you insights into your top time zones and your most engaged markets.

Planning to revamp your posting times? Send an email to [email protected] and book a Discovery Call now to help you start creating your content calendar schedule.