You want to grow your business, don’t you? If yes, let’s keep it that way – by improving your content and engagement. You need posts that are useful for your readers’ lives.
If you want to achieve optimal results with your content and increase your conversion rate, you should create a plan with different types of content you should be posting. Using this cheat sheet, you can create a plan with different types of content that will get your followers to notice, like and trust you. In order for this to happen, the post must be balanced.
#1 EDUCATIONAL
Educate your clients and followers. People nowadays love seeing educational content that will help them answer FAQs, comments, and questions before they ask. This approach can help your company grow and make sure that your clients will stay loyal with your brand.
You can post
- Business Tips
- Niche Tricks
- Guides
- Tutorials
Check out this educational reel by @thedermalpractice sooo informative, educational, and interesting!
#2 PROMOTIONAL
Promotional content is the kind of content your audience should see. This will help them stay interested in what you have to offer and inspire them to choose your product or services. One great example for promotional content is sharing posts, reels and stories from your clients that have either purchased your products or services. If you have a client that likes to share their experiences – ask them to tag your clinic or practice on their socials. That way you can share their posts, stories, and reels. This is known as User Generated content, and can be extremely helpful, and the best digital work of mouth marketing that you have available.
You can also post
- Client results (make sure you comply with the social media guidelines and you can get that information from APAN.
- Your offers
- Special deals
- Special occasion offers (Christmas, New Year, Valentine’s Day, Mother’s Day, Fathers Day, and any other occasion you can think of)/
Here’s a great example of a promotional reel by @pureskinplusclinic
#3 ENTERTAINMENT
People love to be entertained, they love to hear stories. With apps like Instagram, people tend to watch entertaining or informative stories. You can create stories and content pieces, such as behind-the-scenes of your product or service.
You can post
- Memes
- Fun reels
- Industry trends
- Behind the scenes
You’ll be greatly entertained with this reel by @lourettelaserandskin she is truly amazing!
#4 ENGAGING
Using engaging content is the best way to get a potential client started on their ‘customer journey’. Once they start to love your content, they will start to love you. What a great way to increase your chances of purchases and conversions.
By checking your insights you can work out what type of information your followers and potential clients are loving. What do they engage with? What is it that they are wanting? What pain point (ie issue) are you able to solve for them? This makes you an authority in your field and also increases your credibility.
You can post
- Q&As
- FAQs
- Polls
- Quizzes
I love this engaging post by @sciton_ausnz – check it out!
The bottom line is this: if you want to increase conversions from social media, then you need to tell a story. Your followers want to know more about your business and what makes it different from your competitors’. In order to accomplish this goal, you need to create a brand pillar plan and then execute content pillars for your different social media platforms. It’s not as complicated as it might sound, give it a go!
May creativity be with you, BUT if you want us to extract that creativity from you and do it all for you, get in touch with us. You can find our team –
Or simply email [email protected] and let’s have a discovery call to work out exactly what you need and how we can help you get there.