Is social media really worth it? The idea of a Social Business is now on trend and that’s best practice for how businesses use social media today. Social media is one of the best methods you can use to obtain high quality website visitors that you can convert into leads, sales, and raving fans.
Social media has helped increase sales in many small businesses, and this is because of the growth potential that social media offers.
Here are a few tips on how social business can help you grow your brand’s online presence – from evaluation to execution.
Identify your long term objectives
Objectives should be doable and realistic. This includes your branding, niche, target audience, and business marketing activities you’ll be doing to achieve your business goals.
Analyse and create your own system
Time to invest in things like technology, the best people and new equipment. Your strategic plan should identify which marketing segment you wish to grow and in what proportion, so you can adjust your marketing strategy accordingly.
Measure results and execute excellently
Even in social business you must have clear Key Performance Indicators (KPI’s) and track often – whether it be weekly, monthly or a timeframe that works for you. Set up a marketing calendar and brainstorm it with your team so they understand and are involved in what their role is within the strategic plan of the business.
Advantages of a social media presence for your business are:
- Establish brand awareness.
- Discover more potential customers.
- Connect easily with customers.
- More traffic for your website.
- Get customer feedback.
The execution of strategic planning requires discipline, team effort, and exchanging of ideas to create processes that keep your team focused on the goal.
Is this something you need for your business? Book your Discovery Call today!