Voice is so much more than what you write. While your written content may reflect your business or brand, your voice goes beyond just the written word. It’s about how you express yourself online – it’s your tone, personality, and temperament.
Define Your Brand Values
The first step in establishing your voice on social media is to define who you are and what you stand for as a business. This means coming up with a mission statement, defining your company values, and brainstorming ideas for how you want your audience to view you. What’s your mission? What do you hope to achieve by creating content online? Defining what matters most to your business will help you determine your voice.
Start with your niche and audience
Who are you talking to? Identifying your ideal customer will help you understand how to speak with them. Do they prefer a serious or humorous tone? Even if you’re not in direct competition with other businesses in your field, analysing what other brands are doing can be helpful in figuring out how best to position yourself within that community.
Explore the personality of different social networks
Each social network has a distinct personality and community. For example, Instagram tends to be a more entertaining, insightful and visual platform, while Twitter is more fast-paced, newsy, and conversational. Once you know who your audience is, the next step is to figure out where they spend their time online and how they communicate with each other on social media platforms.
Create a style guide
Creating consistency across all platforms is key for brand recognition, which is why it’s important to develop some brand guidelines centred on voice and tone that everyone can implement and follow. Even if you’re not in direct competition with other businesses in your field, analysing what other brands are doing can be helpful in figuring out how best to position yourself within that community.
Don’t be afraid to experiment
People want brands to be authentic and honest, not perfect. It’s okay if you make mistakes along the way—your audience will appreciate that you aren’t trying too hard. A strong brand voice takes time to build, but once established it helps drive business growth by creating trust and credibility with consumers.
Our Team at The Pink Room, can help your business by providing a creative and effective presence online through branding and community-building activities. Book your Discovery Call today!